Things change. And so has content marketing. Like you, we care about what matters in marketing a business today: Content Branding Message ROI So, I reviewed our look and services at Content Matters Today and discovered some ways we could improve on things in 2016. I hope you’ll like the new ‘look’, and I’m pretty sure you’re… Read More
According to a recent article by Jodi Harris at ContentMarketingInstitute.com, Google Analytics offers critical content marketing insights – you just have to know how to uncover them. Does anyone else feel overwhelmed by stats and metrics? Data Tracking Percentages ROI …I know these are all helpful to someone, right? If you’re like me, it’s time to… Read More
When it comes to great content, who knows when smelling the ocean air or the freshly baked cupcakes pictured in blog posts might be possible!
I had to leave a group on LinkedIn today, not because I wanted to, but because of a lack of professionalism. Professionalism is a skill you cannot afford to overlook in today’s marketing efforts. Why? Because, unfortunately, it has become the one thing guaranteed to help you stand out in this vast sea of routine online marketers. Conducting… Read More
Does your website copy create trust? Does your message relate to your readers? How effective are your efforts to create quality content? It really is an art – but the good news for entrepreneurs is that it’s an easy one to learn. The bad news is that it takes some time and effort. Understand Who Your Readers Are