I had to leave a group on LinkedIn today, not because I wanted to, but because of a lack of professionalism.
Professionalism is a skill you cannot afford to overlook in today’s marketing efforts. Why? Because, unfortunately, it has become the one thing guaranteed to help you stand out in this vast sea of routine online marketers.
Conducting oneself in a professional matter may soon be a lost art as more and more individuals conduct their own brand of business via the Internet.
There’s a lot to be said for “having to answer to someone” above you. Being accountable to someone often keeps us from acting on impulse. It can help keep us on the ‘straight and narrow’, keep us honest and transparent.
In other words, while being an entrepreneur means enjoying certain freedoms gained from being your own boss, it should never mean freedom from showing respect for others in the language you use and the actions you choose to take – or not take.
True professionals are easy to spot by their character. A true character, on the other hand, is generally known by his ‘spots’.
Don’t make the mistake of thinking that your conduct in business is acceptable because no one has challenged you on it. Instead, challenge yourself to consistently represent the qualities of a real professional and become a standout in your field!