Sure, there are many voices in the market today, but how many are truly saying something worthwhile?
I feel cheated when I’m offered “tips and tools” or “the answer that will cure whatever you’re doing wrong – FOREVER!” only to watch an info-video that is nothing more than:
- 2 minutes of stating and re-stating the (obvious) pain points
- as though doing me a favor (instead of wasting my time)
- as though it were some sort of new revelation
Make me an offer I can’t refuse. Make your marketing efforts worthwhile.
Impress me and I’ll be back for more – even if I have to pay next time.