According to a recent article by Jodi Harris at, Google Analytics offers critical content marketing insights – you just have to know how to uncover them.

Does anyone else feel overwhelmed by stats and metrics?

  • Data Tracking
  • Percentages
  • ROI

…I know these are all helpful to someone, right?

If you’re like me, it’s time to stop making like an Ostrich.

It’s time to take your head out of the sand and discover the power of data in making better content decisions. Thankfully, Andy Crestodina of Orbit Media Studios has offered help.

Here’s how Andy asserts that Google Analytics can be helpful to entrepreneurs like you, as well as people like me.

Andy Crestodina_nalytics-Decision-Making


Though Google Analytics (or analytics of any kind) can be overwhelming to some of us, Andy has found a way to simplify the process and make better sense of it all.

What a relief!

By keeping the following four categories in mind, you can gain insight and understanding about how the content on your website is performing.

  1. Behavior reports: Evaluate the actions of your site visitors, uncover ways to improve their user experience, and optimize the engagement potential of your content.
  2. Audience reports: Understand who your audience members are, what their content interests are, and how they interact with the content you publish.
  3. Acquisition reports: Glean insights on the search terms visitors are using to discover your content, and the specific sources of your traffic.
  4. Conversion reports: Determine if your content is helping your business achieve its marketing goals and discover which content efforts are achieving the best results.

If you have more questions about tracking analytics data and would like to know How to Apply Analytics Data to Make Better Content Marketing Decisions, GRAB THE EBOOK.

If you find creating content more confusing than analytics – or you’re just too busy to consistently create fresh, delicious content for your audience, don’t wait another day to make a better Content Marketing Decision! Contact Me TODAY.

It’s your content, use it wisely.



Jodi Harris is the Director of Editorial Content & Curation at Content Marketing Institute. Andy Crestodina is Co-Founder & Strategic Director at Orbit Media Studios.

To The Bi-Monthly CMT Newsletter

To The Bi-Monthly CMT Newsletter

Get on the list to receive the latest tips and news about creating content that matters today.

You have Successfully Subscribed!