As an entrepreneur, do you focus on SEO? Most online business owners are aware that SEO exists. Some even value its benefits. Where it gets ‘sticky’ is this: Most entrepreneurs and professionals don’t have the time and energy to focus on SEO.
And then there’s the whole thing of ‘constantly changing’ SEO rules. How is anyone supposed to keep up?
Ain’t Nobody Got Time for THAT!
Well…nobody but the professionals who have made it their focus to gain the knowledge and get the training for creating outstanding, engaging content for busy entrepreneurs and business owners, that is.
The reality is that in the ever-changing, often confusing world of search rankings and content optimization, too many entrepreneurs don’t really get SEO.
And who can blame them!
You may be faithfully and consistently:
- Creating blog copy
- Recording podcasts
- Uploading videos
- Linking to other’s sites
But if you’re not seeing the kind of results you feel you should get for all of your hard work – it could be that you’re missing out on some important SEO strategies.
Optimizing to Engage
Are you using subheaders? (Subheaders help move visitors through your content.)
Do you understand formatting? (It’s important to make your content easy on the eyes.)
What about semantically linked keywords? (Keep it ‘all in the family’ by including your keywords’ closest relatives.)
Long gone are the days of fooling the search engines. For that matter, long gone are the days of fooling your audience.
Your content matters today to both the readers and the search engines.
If you don’t ‘get’ SEO – your content won’t get noticed, and your business won’t grow.
The simple truth about search engine optimization is that it isn’t impossible to learn. It just takes a little focus.
You may actually be one of the many entrepreneurs who understands and values the benefits of optimized content. But if you’re still overwhelmed by SEO – or you just do NOT have the time to focus on it – you’ll soon find your rankings slipping.
Why It’s Important to ‘Get’ That SEO Has Changed
SEO can be tricky. Just about the time you think you get it…things change!
Search engines and readers are demanding more from content creators today. In short, your content will be quickly lost in the global Internet marketplace unless:
- Readers get value from your content
- Search engines can find evidence of REAL value on your pages
- Your content is relevant, engaging, and compelling
But don’t take our word for it…Andy Crestodina of Orbit Media offers this about optimizing your web content.
If you’d like help with creating SEO friendly content, we’d love to hear from you. CONTACT US and let’s get you recognized by those search engines!