Reading Customers and Clients: How to Create Effective Content

Reading Customers and Clients: How to Create Effective Content

Does your website copy create trust? Does your message relate to your readers? How effective are your efforts to create quality content? It really is an art – but the good news for entrepreneurs is that it’s an easy one to learn. The bad news is that it...
Why Getting It is Relative in Business Relationships

Why Getting It is Relative in Business Relationships

I feel like Seth Godin “gets me”. Even many of my own relatives don’t “get me”, but Seth seems to. In fact, I would almost be willing to bet that his post this morning was written for (and directed specifically to) me. I work hard to...