Does your website copy create trust? Does your message relate to your readers? How effective are your efforts to create quality content? It really is an art – but the good news for entrepreneurs is that it’s an easy one to learn. The bad news is that it takes some time and effort. Understand Who Your Readers Are
“Getting it” is relative to producing what clients envision and desire, the determiner for effective business relationships. But you get it, right?
This is where it’s so easy to get stuck. That moment when they ask, “What’s your job?” or “What do you do?” can cause me to flip through the files in my mind, searching for an answer that I think will satisfy this dreaded question. It has never worked. Instead, I have always ended up… Read More