10 Ways Experienced Content Writers Make Marketing Effective

10 Ways Experienced Content Writers Make Marketing Effective

Even though I’ve been writing content in various ways for over 40 years, I’m not easy with labeling myself an “Expert”. It’s not about having confidence in my ability to make marketing more effective as a content writer or doubting the quality of my work. (After all...
How to Focus Entrepreneurs on SEO

How to Focus Entrepreneurs on SEO

As an entrepreneur, do you focus on SEO? Most online business owners are aware that SEO exists. Some even value its benefits. Where it gets ‘sticky’ is this: Most entrepreneurs and professionals don’t have the time and energy to focus on SEO.  And...
Copywriting or Content Writing: Sales vs. Brand Awareness

Copywriting or Content Writing: Sales vs. Brand Awareness

While there is a growing awareness of the importance of content in marketing online, the question still exists: What is the difference between Copywriting and Content Writing?  In March 2014, the Content Marketing Institute offered a research report listing brand...
Content Marketing Has Changed How Your Content Matters Today

Content Marketing Has Changed How Your Content Matters Today

Things change. And so has content marketing. Like you, we care about what matters in marketing a business today: Content Branding Message ROI So, I reviewed our look and services at Content Matters Today and discovered some ways we could improve on things. I hope...
How to Smell a Great Piece of Effective Marketing Content

How to Smell a Great Piece of Effective Marketing Content

I’ve been writing since I could hold a pencil. First published at the age of 14, I landed a copywriting gig at the ripe old age of 17…and I’ve been creating content, in one form or another, ever since. Over the years, I’ve been honored to write for a variety of...