Even though I’ve been writing content in various ways for over 40 years, I’m not easy with labeling myself an “Expert”. It’s not about having confidence in my ability to make marketing more effective as a content writer or doubting the quality of my work. (After all these years of writing, the one thing I can… Read More
As an entrepreneur, do you focus on SEO? Most online business owners are aware that SEO exists. Some even value its benefits. Where it gets ‘sticky’ is this: Most entrepreneurs and professionals don’t have the time and energy to focus on SEO. And then there’s the whole thing of ‘constantly changing’ SEO rules. How is anyone supposed to keep… Read More
While there is a growing awareness of the importance of content in marketing online, the question still exists: What is the difference between Copywriting and Content Writing? In March 2014, the Content Marketing Institute offered a research report listing brand awareness as the key content marketing goal of 82% of marketers. So, what type of… Read More
Things change. And so has content marketing. Like you, we care about what matters in marketing a business today: Content Branding Message ROI So, I reviewed our look and services at Content Matters Today and discovered some ways we could improve on things in 2016. I hope you’ll like the new ‘look’, and I’m pretty sure you’re… Read More
When it comes to great content, who knows when smelling the ocean air or the freshly baked cupcakes pictured in blog posts might be possible!