As an entrepreneur, do you focus on SEO? Most online business owners are aware that SEO exists. Some even value its benefits. Where it gets ‘sticky’ is this: Most entrepreneurs and professionals don’t have the time and energy to focus on SEO. And then there’s the whole thing of ‘constantly changing’ SEO rules. How is anyone supposed to keep… Read More
What is the difference between Copywriting and Content Writing? In March 2014, the Content Marketing Institute offered a research report listing brand awareness as the key content marketing goal of 82% of marketers. Traditionally, the goal of copywriting has been to sell. Copywriting could be defined as the art of using words to engage, on… Read More
Things change. And so has content marketing. Like you, we care about what matters in marketing a business today: Content Branding Message ROI So, I reviewed our look and services at Content Matters Today and discovered some ways we could improve on things in 2016. I hope you’ll like the new ‘look’, and I’m pretty sure you’re… Read More
When it comes to great content, who knows when smelling the ocean air or the freshly baked cupcakes pictured in blog posts might be possible!
Does your website copy create trust? Does your message relate to your readers? How effective are your efforts to create quality content? It really is an art – but the good news for entrepreneurs is that it’s an easy one to learn. The bad news is that it takes some time and effort. Understand Who Your Readers Are