10 Ways Experienced Content Writers Make Marketing Effective

10 Ways Experienced Content Writers Make Marketing Effective

Even though I’ve been writing content in various ways for over 40 years, I’m not easy with labeling myself an “Expert”. It’s not about having confidence in my ability to make marketing more effective as a content writer or doubting the quality of my work. (After all...
How to Focus Entrepreneurs on SEO

How to Focus Entrepreneurs on SEO

As an entrepreneur, do you focus on SEO? Most online business owners are aware that SEO exists. Some even value its benefits. Where it gets ‘sticky’ is this: Most entrepreneurs and professionals don’t have the time and energy to focus on SEO.  And...
How to Design, Structure Marketing Content

How to Design, Structure Marketing Content

Did you know that people are 80% more willing to read your content if it includes a splash of color? Or that content with relevant images gets 94% more views? According to recent studies in Content Marketing, pictures make your message more memorable and provide...
Copywriting or Content Writing: Sales vs. Brand Awareness

Copywriting or Content Writing: Sales vs. Brand Awareness

While there is a growing awareness of the importance of content in marketing online, the question still exists: What is the difference between Copywriting and Content Writing?  In March 2014, the Content Marketing Institute offered a research report listing brand...
How to Create Ebook Content That Matters

How to Create Ebook Content That Matters

What comes to mind when you hear the term ebook content? A Romance Novel A How-To Manual An Informative ‘Freebie’ While the above examples may refer to the content within an ebook, the way you read an ebook may also be what you think of: Kindle (Amazon) iBooks (Apple)...