What is the difference between Copywriting and Content Writing? In March 2014, the Content Marketing Institute offered a research report listing brand awareness as the key content marketing goal of 82% of marketers. Traditionally, the goal of copywriting has been to sell. Copywriting could be defined as the art of using words to engage, on… Read More
I had to leave a group on LinkedIn today, not because I wanted to, but because of a lack of professionalism. Professionalism is a skill you cannot afford to overlook in today’s marketing efforts. Why? Because, unfortunately, it has become the one thing guaranteed to help you stand out in this vast sea of routine online marketers. Conducting… Read More
“Getting it” is relative to producing what clients envision and desire, the determiner for effective business relationships. But you get it, right?
Sure, there are many voices in the market today, but how many are truly saying something worthwhile? I feel cheated when I’m offered “tips and tools” or “the answer that will cure whatever you’re doing wrong – FOREVER!” only to watch an info-video that is nothing more than: 2 minutes of stating and re-stating the… Read More