I’d love to be considered an expert, but the truth is, there will always be someone who knows as much or more than I do. Lately, I’m not convinced that people are looking for experts. There’s been so much ‘hype’ and not enough substance in the world of online marketing. Those who are looking for useful… Read More
When it comes to great content, who knows when smelling the ocean air or the freshly baked cupcakes pictured in blog posts might be possible!
I had to leave a group on LinkedIn today, not because I wanted to, but because of a lack of professionalism. Professionalism is a skill you cannot afford to overlook in today’s marketing efforts. Why? Because, unfortunately, it has become the one thing guaranteed to help you stand out in this vast sea of routine online marketers. Conducting… Read More
Does your website copy create trust? Does your message relate to your readers? How effective are your efforts to create quality content? It really is an art – but the good news for entrepreneurs is that it’s an easy one to learn. The bad news is that it takes some time and effort. Understand Who Your Readers Are
“Getting it” is relative to producing what clients envision and desire, the determiner for effective business relationships. But you get it, right?