How to Turn Data Into Better Content Decisions

How to Turn Data Into Better Content Decisions

  According to a recent article by Jodi Harris at ContentMarketingInstitute.com, Google Analytics offers critical content marketing insights – you just have to know how to uncover them. Does anyone else feel overwhelmed by stats and metrics? Data Tracking...
How to Find a Real Expert

How to Find a Real Expert

I’d love to be considered an expert, but the truth is, there will always be someone who knows as much or more than I do. Lately, I’m not convinced that people are looking for experts. There’s been so much ‘hype’ and not enough substance...
How to Smell a Great Piece of Effective Marketing Content

How to Smell a Great Piece of Effective Marketing Content

I’ve been writing since I could hold a pencil. First published at the age of 14, I landed a copywriting gig at the ripe old age of 17…and I’ve been creating content, in one form or another, ever since. Over the years, I’ve been honored to write for a variety of...
Professionalism: Why This Skill Matters

Professionalism: Why This Skill Matters

I had to leave a group on LinkedIn today, not because I wanted to, but because of a lack of professionalism. Professionalism is a skill you cannot afford to overlook in today’s marketing efforts. Why? Because, unfortunately, it has become the one thing...
Reading Customers and Clients: How to Create Effective Content

Reading Customers and Clients: How to Create Effective Content

Does your website copy create trust? Does your message relate to your readers? How effective are your efforts to create quality content? It really is an art – but the good news for entrepreneurs is that it’s an easy one to learn. The bad news is that it...