I feel like Seth Godin “gets me”.
Even many of my own relatives don’t “get me”, but Seth seems to.
In fact, I would almost be willing to bet that his post this morning was written for (and directed specifically to) me.
I work hard to understand my clients, their wants and needs,why they are where they are and where they want to go. “Getting it” is relative to producing what they envision and desire. It determines for effectiveness of most business relationships. You get it…right?
I love to hear, “I LOVE it!” and “Your’e the BEST!” I mean, who doesn’t? But it takes effort. It takes relationship. I’m no mind-reader. I don’t have any more insight than the average person. I have to really apply myself to “get it” right, most of the time.
What about you? Do you care enough to give the very best?
Remember that old Hallmark slogan…”When you care enough to send the very best…”? Well, it’s still relevant today. However, caring enough to give the very best effort, present the best creative ideas and solutions or create your best possible work is only half of the important business equation. You must care enough to “get it” when your client isn’t even sure of what they want!
This is what sets the Seth Godins apart from the rest of the marketing gurus and it will be what sets you apart from all of the other creatives in your little corner of the market, too.
Are you doing your own thing – or doing the thing that makes your client happy?
You can have it both ways…but only when the working relationship is there. You can do your own thing, as long as it is what best serves the client’s needs, providing them the most successful results. Here’s how:
- Relationship permits you to better understand your client
- Relationship permits your client to better understand you
- Relationship builds confidence and trust
Presenting the process, the creative idea or solution is always easier when the other party:
- Trusts that you want what is best for them
- Has confidence in your abilities
- Understands that your goal is to provide them satisfaction and success
Getting it right is relative to the effort you are willing to put into building relationships with clients. Every client, just like every relative, is not always going to get what you are about. What matters in business is that (as the service provider) you willingly and consistently do your best to “get” your client.
Have you ever had a client you just didn’t “get”? How were you able to eventually overcome the problem and start “getting it right” with them?